Post by account_disabled on Feb 14, 2024 10:36:53 GMT
Every year, in the first or second quarter, I write an article on such a topic as a kind of summary. And for the readers of the blog, and for myself. Mainly in order to record my own observations in a concentrated and orderly form, to which I myself will return from time to time. I will not write many letters here, because each of the listed topics is worthy of a separate article, or even a series of articles. I will simply go through the most important, in my opinion, trends and tendencies of Internet marketing that will be relevant in 2021 and the next year or two. Privacy is the focus The release of iOS 14.5, in which in order to track the actions of the user, applications need to receive permission from him, the movement of the main players in the Internet advertising market towards the rejection of cookies, GDPR - these are only the main events that indicate that we are entering a new era .
This will trigger tectonic changes in many directions, not only in the field of Internet Benin Telemarketing Data advertising. Users' personal information is no longer an easily accessible resource that large corporations (and sometimes criminals) can use as they please. Privacy in iOS 14.5 Convenience and availability are a must In mid-June, Google will begin rolling out changes to the core algorithm that will make Core Web Vitals one of the most important ranking signals. When forming the output, the search already takes into account such things as the quality of the technical component of the site and the speed of loading its pages. Now the number of such factors will become even wider, in particular, such characteristics as the ease of use of the site and its availability on different devices will come into play.
Report in Lighthouse on Core Web Vitals The instruments steer Every year, the efficiency of using exclusively manual labor decreases. To scale and obtain good results in the conditions of increasingly complex algorithms and increasing competition, you need to use automation and high-tech tools that make it possible to increase productivity many times. My personal gentleman's set: Ahrefs.com Buzzsumo.com Screaming Frog SEO Spider KWfinder.com Site analysis in Ahrefs (dashboard) Deepening of specialization It is becoming more and more difficult to find specialists who can perform multifaceted work at a good level. If we talk about complex Internet marketing for a medium-level project, then you need to hire a separate specialist for each of the listed areas: SEO/SERM Contextual advertising SMM, targeting Content marketing Email marketing Link building. There are critically few people on the market who could fully organize the work in each of these directions independently (Head of Marketing) or, in general, do all this alone. And the competition for such heads is very fierce.
This will trigger tectonic changes in many directions, not only in the field of Internet Benin Telemarketing Data advertising. Users' personal information is no longer an easily accessible resource that large corporations (and sometimes criminals) can use as they please. Privacy in iOS 14.5 Convenience and availability are a must In mid-June, Google will begin rolling out changes to the core algorithm that will make Core Web Vitals one of the most important ranking signals. When forming the output, the search already takes into account such things as the quality of the technical component of the site and the speed of loading its pages. Now the number of such factors will become even wider, in particular, such characteristics as the ease of use of the site and its availability on different devices will come into play.
Report in Lighthouse on Core Web Vitals The instruments steer Every year, the efficiency of using exclusively manual labor decreases. To scale and obtain good results in the conditions of increasingly complex algorithms and increasing competition, you need to use automation and high-tech tools that make it possible to increase productivity many times. My personal gentleman's set: Ahrefs.com Buzzsumo.com Screaming Frog SEO Spider KWfinder.com Site analysis in Ahrefs (dashboard) Deepening of specialization It is becoming more and more difficult to find specialists who can perform multifaceted work at a good level. If we talk about complex Internet marketing for a medium-level project, then you need to hire a separate specialist for each of the listed areas: SEO/SERM Contextual advertising SMM, targeting Content marketing Email marketing Link building. There are critically few people on the market who could fully organize the work in each of these directions independently (Head of Marketing) or, in general, do all this alone. And the competition for such heads is very fierce.