Post by account_disabled on Feb 25, 2024 3:38:59 GMT
Johnnie Walker, as part of its philosophy of always moving towards progress and its “The Next Steps” initiative through which it continues to adopt more sustainable practices and various commitments towards 2030, announced that during the Mexican Grand Prix held this month, carried out various awareness actions to generate a positive impact on the environment and contribute to the restoration of natural landscapes, while continuing to reinvent how whiskey is made, distributed and enjoyed in all corners of the world. In Mexico, Johnnie Walker has been present for six editions of the main motor sport event in the country, sharing on each occasion the adrenaline of all those fans who, year after year, wait for this weekend.
In 2021, in addition to celebrating this unique experience, the brand continued its efforts to continue moving towards a more sustainable future, by making available to attendees a platform that allowed people who experienced this event to calculate their carbon footprint, learn more on this topic and walk alongside Johnnie Walker to make it up to her. This action focused on mitigating the environmental America Cell Phone Number List impact generated during the fastest weekend of the year was carried out in collaboration with Toroto, a Mexican company that develops and manages forest restoration projects in Mexico. During the three days of competition, Johnnie Walker invited attendees at the Autódromo Hermanos Rodríguez to calculate their individual carbon footprint by answering questions related to their means of transportation, number of companions and approximate distance traveled, through the platform created to the occasion.
Toroto calculated that the carbon footprints generated by the dozens of people who registered their data on the platform, added to that of the presence of Johnnie Walker at the Autódromo Hermanos Rodríguez, accounted for a total of 90 tons of carbon (ton CO2), which They will be fully mitigated through environmental restoration projects in Mexico, to continue moving towards a more sustainable future. The presence of Johnnie Walker during the fastest weekend of the year included the production and execution of bars and bars in different areas of the Autodrome, as well as the setting of two spaces in Suite and Paddock Suite, whose carbon footprint was close to the 39 tons (ton CO2). Meanwhile, the participants who registered on the platform generated a total carbon footprint of 51 tons (ton CO2) “ The future is where you find all the possibilities, that is why as a brand and with our initiative The Next Steps, we have built an entire sustainability plan to build a better future.
In 2021, in addition to celebrating this unique experience, the brand continued its efforts to continue moving towards a more sustainable future, by making available to attendees a platform that allowed people who experienced this event to calculate their carbon footprint, learn more on this topic and walk alongside Johnnie Walker to make it up to her. This action focused on mitigating the environmental America Cell Phone Number List impact generated during the fastest weekend of the year was carried out in collaboration with Toroto, a Mexican company that develops and manages forest restoration projects in Mexico. During the three days of competition, Johnnie Walker invited attendees at the Autódromo Hermanos Rodríguez to calculate their individual carbon footprint by answering questions related to their means of transportation, number of companions and approximate distance traveled, through the platform created to the occasion.
Toroto calculated that the carbon footprints generated by the dozens of people who registered their data on the platform, added to that of the presence of Johnnie Walker at the Autódromo Hermanos Rodríguez, accounted for a total of 90 tons of carbon (ton CO2), which They will be fully mitigated through environmental restoration projects in Mexico, to continue moving towards a more sustainable future. The presence of Johnnie Walker during the fastest weekend of the year included the production and execution of bars and bars in different areas of the Autodrome, as well as the setting of two spaces in Suite and Paddock Suite, whose carbon footprint was close to the 39 tons (ton CO2). Meanwhile, the participants who registered on the platform generated a total carbon footprint of 51 tons (ton CO2) “ The future is where you find all the possibilities, that is why as a brand and with our initiative The Next Steps, we have built an entire sustainability plan to build a better future.