Post by account_disabled on Feb 25, 2024 5:01:08 GMT
A historic made in Italy knitwear company that chooses to digitize its historical archive of garments and create a B2B company app centered on the needs of the target. A Digital Seller project to retain customers and generate new contacts, create brand awareness and attract audiences to offline events. The company The company protagonist of this case study is MF 1, a historic knitwear factory in Valeggio sul Mincio that creates knitwear garments for the largest international fashion brands. The company was founded in 1974. Its story begins with a mother who teaches her son the art of knitting when, as a boy, he had to create shirts for the football team. That boy is Mario Foroni, future founder of the company. And starting from that first item, MF 1's journey continued until it arrived on the catwalks of Italian and international high fashion. Target The company deals with producing and giving shape to the ideas and creativity of the most important fashion houses .
MF 1 does not stop at the simple Chinese Europe Phone Number List production and packaging of knitwear garments, but supports the stylists (the company's key buyer personas) in the entire creative process: from conception to design, up to knitting, production and finishing. The historical archive, a precious element of relationship with the public The project developed with MF 1 was born from two simple questions: How to create a relationship with the target outside (and before) the commercial offer? What element of value can you offer to generate spontaneous and interested contacts? The answer was before our eyes: the MF 1 Historical Archive . The company's Historical Archive , developed since the 1970s, brings together approximately 7,500 knitwear items produced for the major international fashion brands. This collection is an invaluable source of inspiration for stylists, a capital of technical and stylistic knowledge, and a "school" on the materials, finishes and production processes of garments.
Until the spring of this year, however, the Historical Archive could only be visited by physically going to the MF 1 headquarters. What to do then? Transforming the Archive into an active resource , also accessible digitally. Goals Enhance the corporate heritage represented by the Historical Archive Make the Historical Archive accessible to the target audience to "hook" them with targeted activities to obtain new contacts (lead generation) Increase brand awareness and make the company known in all its elements of value (brand awareness) The MF 1 experience will be at the center of the next Bollicine Digitali event, the series of free events in Verona where the web... becomes sparkling! The Digital Seller method... in action! To help MF 1 achieve the company's business objectives we used the Digital Seller method , implementing a multi-channel strategy that included activities on several fronts: Digitization of the Digital Archive through the creation of a dedicated company app , “MF 1 Digiknit”, aimed at fashion houses and their stylists.
MF 1 does not stop at the simple Chinese Europe Phone Number List production and packaging of knitwear garments, but supports the stylists (the company's key buyer personas) in the entire creative process: from conception to design, up to knitting, production and finishing. The historical archive, a precious element of relationship with the public The project developed with MF 1 was born from two simple questions: How to create a relationship with the target outside (and before) the commercial offer? What element of value can you offer to generate spontaneous and interested contacts? The answer was before our eyes: the MF 1 Historical Archive . The company's Historical Archive , developed since the 1970s, brings together approximately 7,500 knitwear items produced for the major international fashion brands. This collection is an invaluable source of inspiration for stylists, a capital of technical and stylistic knowledge, and a "school" on the materials, finishes and production processes of garments.
Until the spring of this year, however, the Historical Archive could only be visited by physically going to the MF 1 headquarters. What to do then? Transforming the Archive into an active resource , also accessible digitally. Goals Enhance the corporate heritage represented by the Historical Archive Make the Historical Archive accessible to the target audience to "hook" them with targeted activities to obtain new contacts (lead generation) Increase brand awareness and make the company known in all its elements of value (brand awareness) The MF 1 experience will be at the center of the next Bollicine Digitali event, the series of free events in Verona where the web... becomes sparkling! The Digital Seller method... in action! To help MF 1 achieve the company's business objectives we used the Digital Seller method , implementing a multi-channel strategy that included activities on several fronts: Digitization of the Digital Archive through the creation of a dedicated company app , “MF 1 Digiknit”, aimed at fashion houses and their stylists.